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Our own visitor statistics on our server: which pages and products are viewed, where visitors come from, time on site. Not shared with third parties.
Google Ads conversion measurement (Google Ireland Ltd.): measures whether a click on one of our ads leads to an inquiry, appointment request, download, phone call, new customer account or a product added to the inquiry list. For this the Google tag sets cookies (_gcl_…); we store the click ID, campaign details and landing page in the cookie “vt_kampagne” and add them to your inquiry. No ad personalisation. Google may also process data in the USA.