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Our own visitor statistics on our server: which pages and products are viewed, where visitors come from, time on site. If you register, log in, download documents with your customer account or send us an inquiry or message, we link the visits of this browser with your name and company. This way we know which products you have looked at when you contact us and can advise you faster and more precisely. Other visits from the same company network are marked as possible visits of that company, based on the shortened IP address. Not shared with third parties.
Google Ads conversion measurement (Google Ireland Ltd.): measures whether a click on one of our ads leads to an inquiry, appointment request, download, phone call, new customer account or a product added to the inquiry list. For this the Google tag sets cookies (_gcl_…); we store the click ID, campaign details and landing page in the cookie “vt_kampagne” and add them to your inquiry. No ad personalisation. Google may also process data in the USA.